Ultimate Fantasy Advisor

With more than 40 million players in the US, fantasy football is one of America’s most popular social activities. But the time it takes to extensively research players and monitor statistics can be daunting for both diehard fans and newcomers alike. In the lead-up to the 2018 football season, we partnered with Google and CBS Sports to create The CBS Sports Ultimate Fantasy Advisor, a frictionless way to make fantasy football fun again.

Recognized as the "Best Use of AI/Machine Learning in Storytelling" in the 2018 Adweek ARC Awards, the Ultimate Fantasy Advisor offers users constantly-updated fantasy American football advice and information via Google Assistant, helping fantasy football players determine who to draft, start, trade, and more. The action provides a way for Google to get more people into the habit of using Google Assistant to answer the questions that matter most in their lives and for both Google and CBS to deepen their engagement with football fans.

Throughout the 2018 football season, the Ultimate Fantasy Advisor created more than 170 million impressions, increasing usage intent for Assistant by 11 points and became one of the most used Assistant actions on Sundays.